Executive Programme in Digital Marketing & Entrepreneurial Growth
An Executive Growth & Marketing Strategy Masterclass for Founders, SME Owners and Business Leaders
Learn to acquire customers, build digital demand and run a repeatable growth system — for the business you run.
8 Weeks
Duration
Live Mode
Online
40,000
Programme Fee
Oct 5, 2026
Next Cohort
Why Founders & Business Owners Choose This Programme?
Built for Business Owners, Not Marketers
This isn't a tool-operation bootcamp. You learn to think and operate as a digitally capable entrepreneur — not to become a full-time marketer.
Business Labs, Not Assignments
Every exercise is built on your own business or business idea — from market discovery to your 90-day growth blueprint.
AI as a Growth Partner
Use AI to research markets, build campaigns, analyse competitors and multiply your output — with zero technical background required.
A Blueprint, Not Just a Certificate
Graduate with a complete Business Growth Portfolio: persona, positioning, funnel, campaign plan, KPI dashboard and a 90-day execution roadmap.
A Message from the Programme Director
“Every founder we meet knows how to run their business — but very few have been taught how to systematically acquire customers, build digital demand, and turn marketing spend into predictable growth.
This programme was built to close that gap. Not with generic digital marketing theory, but with a business lab format where you apply every concept directly to your own business, industry and customer.
Welcome to the programme, and to your next 90 days of growth.”
Programme Outcomes
What You'll Be Able to Do
Customer & Market Discovery
Brand Positioning & Digital Identity
Content Strategy & Publishing Systems
Paid Campaign Design (Meta & Google)
Lead Generation & Funnel Building
AI-Powered Marketing Workflows
Marketing Numbers (CAC, CPL, ROAS)
90-Day Growth Planning
What Founders & Business Leaders Are Saying
The Market Outlook
Why Digital Growth Skills Are Non-Negotiable Now
The Digital-First Customer
Customers now discover, evaluate and choose businesses almost entirely through digital channels — before a single conversation happens offline.
Rising Acquisition Costs
As ad costs climb across Meta and Google, founders who understand CAC, CPL and ROAS have a direct competitive edge over those who don't.
The AI Shift in Marketing
Businesses that adopt AI for research, content and campaigns are moving faster and spending smarter than those still working manually.
The Agency Accountability Gap
Founders who understand growth strategy are far better positioned to direct — and hold accountable — the marketers and agencies they hire.
Programme at a Glance
Duration
8 Weeks — Live Sessions, AI Workshops & Real-World Projects
Delivery Mode
Live Online & Interactive Masterclasses
Learning Format
Business Labs, AI Growth Labs & Niche Masterclasses
Practical Output
Business Growth Portfolio + 90-Day Digital Growth Blueprint
Programme Fee
Eligibility
Entrepreneurs, Startups, SME, Business Development/Marketing/Sales, Family Business, Aspiring Founders
Credential Awarded
Executive Certification in Digital Marketing & Entrepreneurial Growth
Your 8-Phase Growth Journey
01 Understand Your Market
Customer discovery, market research, competitor intelligence and business positioning. Outcome: Market & Competitor Analysis + Customer Persona
02 Build Your Digital Brand
Brand identity, digital presence, social strategy and business storytelling. Outcome: Positioning Statement & Digital Brand Identity
03 Create Customer Demand
Meta marketing, Google presence, SEO fundamentals and paid + organic acquisition. Outcome: Content Strategy & 30-Day Content Calendar
04 Convert Attention into Business
Lead generation, landing pages, sales funnels, WhatsApp marketing and lead nurturing. Outcome: Complete Lead-Generation Funnel
05 Use AI as a Growth Partner
AI for research, content, creatives, campaigns and customer communication. Outcome: AI Marketing Workflow
06 Understand Marketing Numbers
Marketing budgets, CAC, CPL, conversion rate, ROAS and analytics-led decisions. Outcome: Marketing KPI Dashboard
07 Build a Repeatable Growth System
CRM, remarketing, retention, automation, referrals and 90-day planning. Outcome: Campaign Plan & Growth System Blueprint
08 Niche Business Growth Lab
Industry-specific strategy, campaigns and case studies applied to your business. Outcome: 90-Day Digital Growth Blueprint
Immersive Learning & Capstone Experience
Market Discovery Lab
Identify your real customers, competitors and market opportunities — not textbook examples, your business.
Brand Positioning Lab
Develop the positioning, messaging and digital identity that sets your business apart.
Content Studio
Create actual content and a working 30-day publishing plan you can launch immediately.
Campaign Lab
Design a live Meta/Google customer acquisition campaign from the ground up.
Funnel Lab
Build the full journey — from ad to enquiry, follow-up and conversion.
Niche Business Growth Lab — The Signature Component
Move from general digital marketing principles into the specific realities of your industry: patient enquiries for clinics, admissions for institutes, footfall for restaurants, qualified leads for consultants, or repeat purchases for e-commerce brands.
Digital Learning Ecosystem
Career Impact
Medical Coder
Senior Medical
Coder
Coding Auditor
CDI Specialist
RCM Specialist
Healthcare
Operations
Healthcare
Consultant
Digital Health
Leader
Why This Programme?
10+ Years of Industry-Facing Marketing Experience
Built on real campaign, brand and growth work across multiple business verticals — not just theory.
AI-First Curriculum
Every phase integrates practical AI tools for research, content, campaigns and analytics.
Business Labs Over Assignments
Every deliverable is built on your own business — not a hypothetical case study.
Niche-Specific Application
Dedicated masterclasses across Healthcare & Wellness, Education & Training, Retail & E-commerce, Professional Services/B2B, Hospitality & Local Businesses and Personal Brands/Consulting.
Learn from Industry Experts
Dr. Anju Ravi.
Head of Medical Coding Department
13 years of experience
Dr. Divya Sasindrakumar
Medical Coding Faculty/Consultant
11 years of experience
Dr. Sajina PM
Medical Coding Trainer
10 years of experience
Dr. Pradeepa P Nair
Medical Coding Trainer
10 years of experience
Frequently Asked Questions
Who is this programme designed for?
Entrepreneurs, startup founders, SME owners, business owners looking to scale, family business successors and aspiring entrepreneurs — as well as CEOs, MDs, Business Development Managers, Marketing Managers, Sales Managers and Growth Managers who want to lead digital growth strategy.
How is this different from a regular digital marketing course?
Regular digital marketing courses teach tool operation — how to click buttons on Google Ads or Meta Ads Manager. This programme teaches you how to think and operate as a digitally capable entrepreneur, applying every concept directly to your own business through Business Labs rather than generic assignments.
Do I need any prior digital marketing experience to join?
No. The programme is designed for business owners and professionals regardless of their current marketing background. Concepts are taught from the ground up and immediately applied to your own business.
Will I work on my actual business during the programme?
Yes. Every lab — from Market Discovery to the Niche Business Growth Lab — is built around your own business or business idea, so you graduate with a real, usable growth blueprint rather than a theoretical case study.
How are the live sessions structured for working professionals?
Sessions are conducted live online, three times a week, with a mix of core instruction and live teardown/Q&A/business case clinics, designed around the schedules of founders and working professionals.
What will I actually walk away with?
A complete Business Growth Portfolio — market and competitor analysis, customer persona, positioning statement, content strategy, 30-day content calendar, campaign plan, lead-generation funnel, AI workflow, marketing KPI dashboard, and a 90-Day Digital Growth Blueprint.
Is there a final project or certification?
Yes. Participants present a 90-Day Growth Strategy for their business before a Business Review Panel and receive an Executive Certification in Digital Marketing & Entrepreneurial Growth on completion.
What support do I get after the programme ends?
Graduates retain access to the programme community, resource repository and ongoing guidance to help implement their 90-Day Growth Blueprint post-completion.
Build the Growth Engine Your Business Actually Needs
Join a cohort of founders, SME owners and business leaders learning to acquire customers, build digital demand and run a repeatable growth system — and leave with a 90-day blueprint built for your business, not a hypothetical one.